Google Ads + Meta Ads campaign architecture built for a $3,000/mo budget. Two audiences: agencies wanting AI power, and businesses seeking affordable marketing.
$3,000/mo split across Google Search and Meta Lead Gen. Budget must pay for itself.
| Campaign | Daily | Monthly | Objective |
|---|---|---|---|
| Search | AI Marketing Tools | Agencies | $25 | $750 | High-intent AI searches |
| Search | Affordable Marketing | Small Biz | $20 | $600 | Pain-point searchers |
| Search | Competitor Conquesting | $15 | $450 | Category shoppers |
| Meta | Agencies | AI Power | $20 | $600 | Lead gen (agencies) |
| Meta | Small Biz | Affordable | $20 | $600 | Lead gen (businesses) |
| Total | $100 | $3,000 |
3 Search campaigns targeting two buyer personas: agency owners wanting AI tools, and small businesses frustrated with expensive agencies.
2 Lead Generation campaigns using existing video creative. Advantage+ audience enabled for broader reach.
45+ negatives applied to all 3 Google campaigns to block waste traffic.
What's ready and what still needs attention before flipping campaigns live.
At $499/mo per customer, here's what "paying for itself" looks like.
| Scenario | New Customers/Mo | Revenue/Mo | ROI |
|---|---|---|---|
| Breakeven | 6 | $2,994 | ~0% |
| Target (2x ROAS) | 12 | $5,988 | 100% |
| Max CPA allowed | - | $500 | Breakeven per customer |
| Ideal CPA target | - | $250 | 2x return per customer |